The Chuski Pop Palette

This colour palette is inspired by the new wave of desi (Indian) feminism which is overtly sensual, surprisingly quirky and digitally savvy. They are not just voicing their opinions but are finding uniquely Indian ways of dealing with uniquely Indian gender related issues and judgements passed on women. 

It takes inspiration from retro Bollywood cinema posters and pin up art. Using Indian design motifs and a mix of colours (almost like the very colourful Indian sarees). 

The palette is named after an initiative by two Indian girls - Chuski Pop - that is an online desi feminist movement where they publish memes and regular podcasts with witty yet poignant new age feminist themes. 

Susan Mathen