The Blink Palette
In a world where we are scrolling through multiple devices and backlit screens, staring at neon signs and bright billboards/signages, there is way too much for our minds to take in, for our eyes to view and as a result our attention spans are becoming almost nonexistent.
We scroll through status messages and posts on our social media feeds and inadvertently flit between emotions as we react to each of those - happy at someone’s wedding post, nostalgic about an old memory, shocked at some news report on something horrific, breaking into a chuckle at a silly comic - all within mere seconds. Our reactions change within the Blink of an eyelid.
This trend has been translated into new age, neon, almost tech colours and the palette connotes temporariness, a sense of fleeting emotions, being fast paced and energetic.