India goes Madder this year

 Madder Red: Colour of the Year 2016 from Asian Paints Colour Next

Madder Red: Colour of the Year 2016 from Asian Paints Colour Next

Asian Paints Colour Next 2016 has named the Colour of the Year for 2016 as the Madder Red.
(the name is derived from the plant which is a common source of the pigment red)

 Madder Red

Madder Red

A nuanced version of the Pantone Colour of the Year for 2015 - Marsala Red?

 Marsala Red

Marsala Red

Madder is different from Marsala.
I love Madder for its boldness, not just in the name :)
Marsala was boring. Madder is powerful.

The full pdf is available here, check it out. It has got some interesting colour trends:
http://site.asianpaints.com/colournext/assets/pdf/lookbook_2016.pdf

Susan Mathen